honorable mention
Roland Froschauer austria
title
classic cars
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entry description
2013, Austria, classic car series for an exclusive dealer.about the photographer
It is often not until later that you realize the obvious - and that's how you could describe Roland Froschauer's relationship with photography; the 34 year-old Austrian more or less took on his father's passion for photography from the cradle onwards. The family always had a fully range of camera equipment with them every time they left the house. But it wasn't until 2001, when a friend suggested on a trip that the accompanying DSLR was too heavy to carry and Froschauer ended up with the camera round his neck. Returning to work 14 days and 2,000 shots later, he put his father's knowledge through its paces because he didn't stop asking questions about how to take photographs. The next day he found his father's Hasselblad equipment on his desk along with the note: "Please learn how to use this - but let us get back to work!" "I am a digital revolution child" says the V-System fan, who invested in a second-hand digital back after just a few months and still enthuses today about the digital clarity of the files produced by the back. "With the first generation of backs you were always connected to the laptop by a cable, which can be an interference to my style of working, but with my new model - it's already my third - working with a greater sense of freedom goes without saying. It's only more recently that I have spent more time with an analog workflow. And I've followed that up with developing film and making analog contacts in my own darkroom. That's my way of slowing down the photography process, because quite apart from the advantages, digital workflow has added tremendous time pressure to photography.back to gallery