honorable mention
Kiran Kumar Krishnakumar india
title
TVS Fasteners - 50 Years of Journey
The campaign captures the essence of how the smallest fastener, in the hands of a deft and skilled worker finds highly sophisticated applications like aviation and wind energy. Behind every fastener that holds together automobiles, bridges and space vehicles, is a team of skilled and motivated workforce with the highest levels of commitment. The campaign seamlessly merges two contrasting worlds – the fastener being made inside the factory and its application – making it striking and memorable. The factory worker embodies skill and strength – the force behind the 50-year journey.
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entry description
Sundram Fasteners started as a small enterprise in 1966, manufacturing high tensile fasteners. Today, it is a multi-product market leader across geographies. The journey of 50 years is filled with several milestones, awards and accolades.The campaign captures the essence of how the smallest fastener, in the hands of a deft and skilled worker finds highly sophisticated applications like aviation and wind energy. Behind every fastener that holds together automobiles, bridges and space vehicles, is a team of skilled and motivated workforce with the highest levels of commitment. The campaign seamlessly merges two contrasting worlds – the fastener being made inside the factory and its application – making it striking and memorable. The factory worker embodies skill and strength – the force behind the 50-year journey.
back to gallery