honorable mention
Wolf-Peter Steinheisser Moritz Metzger germany
Photo © Wolf-Peter Steinheisser
title
Fresh Trash
The concept idea of fresh trash can be traced back to consumer criticism and environmental pollution. The imagery of the book represents various consumer goods that look at first glance supposedly aesthetic, but in fact consist of "garbage". In addition, the visual language is supported by a combination of ironically inserted advertising slogans with every photo.
The materials used were deliberately chosen very carefully and wisely. All items are waste products of an average German household.
The goal of the photo book is to stimulate the reader to think beyond the pictorial and linguistic content as well as to spark a discussion on the subject of comsumerism and our throwaway society, as well as environmental pollution.
The photo book 'Fresh Trash' was also made to showcase a new development in printing technolgy called variable data printing. This technique makes it possible to produce various individual printed products. In this case, the photos and advertising slogans were mixed up randomly, as well as the background colors and format of the photos and the book itself. This leads to 400 totally unique books in four different formats, where the slogans and the pictures result in various combinations that also give every single page a unique message of its own. In the last step recycled materials were used for the pages and cover, which is an important part of the whole concept. 'Fresh Trash' was not sold commercially.
After graduating from high school (1983) and studying audiovisual media (1990-95) in Stuttgart (Hochschule der Medien, diploma), I worked as a freelance photographer and film producer in Germany and abroad, produced numerous books and have been a freelance lecturer for film and photography at the Hochschule der Medien in Stuttgart for several years.
As a studio for photography and film production, we work for well-known national and international clients from the B2B and B2C sectors: productions for image, product, advertising, travel, portrait and lifestyle photography. Our creative centre is located in Ludwigsburg near Stuttgart.
‘What type of person am I?’ Very passionate, quick and enthusiastic about a lot of things, nothing can put me off my stride. I cook a lot and love good wine, I do a lot of sport, listen to and collect music incessantly, read a lot, love travelling and enjoy my free time with my family and friends.
Credo: ‘Life is short. Make something of it.’
Ambassador for ZEISS since 2011
Member of the BFF since 2017
Member of the DHPh since 2024
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entry description
'Fresh Trash' was a book project realized together with students of the Stuttgart Media University in 2019 in a timeframe of four months.The concept idea of fresh trash can be traced back to consumer criticism and environmental pollution. The imagery of the book represents various consumer goods that look at first glance supposedly aesthetic, but in fact consist of "garbage". In addition, the visual language is supported by a combination of ironically inserted advertising slogans with every photo.
The materials used were deliberately chosen very carefully and wisely. All items are waste products of an average German household.
The goal of the photo book is to stimulate the reader to think beyond the pictorial and linguistic content as well as to spark a discussion on the subject of comsumerism and our throwaway society, as well as environmental pollution.
The photo book 'Fresh Trash' was also made to showcase a new development in printing technolgy called variable data printing. This technique makes it possible to produce various individual printed products. In this case, the photos and advertising slogans were mixed up randomly, as well as the background colors and format of the photos and the book itself. This leads to 400 totally unique books in four different formats, where the slogans and the pictures result in various combinations that also give every single page a unique message of its own. In the last step recycled materials were used for the pages and cover, which is an important part of the whole concept. 'Fresh Trash' was not sold commercially.
about the photographer
I was born in Sonneberg, in the Franconian part of Thuringia, in 1965. I've been interested in photography since I was very young, thanks in part to my father, who was an ambitious amateur photographer. I was given my first camera at the age of 10, and from then on it became my constant companion.After graduating from high school (1983) and studying audiovisual media (1990-95) in Stuttgart (Hochschule der Medien, diploma), I worked as a freelance photographer and film producer in Germany and abroad, produced numerous books and have been a freelance lecturer for film and photography at the Hochschule der Medien in Stuttgart for several years.
As a studio for photography and film production, we work for well-known national and international clients from the B2B and B2C sectors: productions for image, product, advertising, travel, portrait and lifestyle photography. Our creative centre is located in Ludwigsburg near Stuttgart.
‘What type of person am I?’ Very passionate, quick and enthusiastic about a lot of things, nothing can put me off my stride. I cook a lot and love good wine, I do a lot of sport, listen to and collect music incessantly, read a lot, love travelling and enjoy my free time with my family and friends.
Credo: ‘Life is short. Make something of it.’
Ambassador for ZEISS since 2011
Member of the BFF since 2017
Member of the DHPh since 2024
back to gallery
