honorable mention
francesca meana italy
title
this story is not just a photography
I chose to be a designer and photographer: I craft visual identities and narratives for people and brands, while also using the camera to gather notes from the places I pass through. The camera is my travel notebook, an archive of impressions to be reworked slowly. I began by experimenting with a small Minolta and later a digital Lumix; today I alternate commissioned work with personal research, always with the idea that every frame is a bridge between memory and landscape.
Over time this double movement has become a creative ecosystem. On one side there is Francesca Meana, the professional who helps others tell their stories with coherence and poetry: photography, creative direction, communication. On the other side there is Pourquoi Pas Lab, the home for works, products, and illustrations born from my relationship with nature: photographic series, prints, and objects that turn memory into everyday experience.
I travel for work and research, convinced that beauty lives in every culture and that curiosity is a muscle to be trained. I photograph by impulse and by profession, seeking balance between design rigor and wonder. I work with natural light and unhurried rhythms, cultivating detail, chromatic harmony, and an approach to editing that leaves room for breath and quiet. Every project, for me, is growth: a practice of attentiveness, kindness, and determination, in search of images that can make us
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entry description
We live in a world cluttered by images: anyone can «take a picture», simply by taking out their phones. What story can I tell, that hasn’t already been told by a thousand other frames? That’s when I understood that to break through the clutter, I had to find a new way…maybe by transforming my pictures in something more than a mere «shot». I had to convey an emotion, a memory linked to the experience rather than concentrating on the moment itself. With this idea in the back of my head, I started working by overlapping shots, memories and emotions: different moments from a single trip that could merge into a single «painting». Each memory is a brush stroke with the power to convey the emotions that were felt in the overall trip, losing the conventional boundaries of a single shot and becoming something more.about the photographer
I was born in Milan in 1986 and, as often happens, photography entered my life before any definitions. At home it had the authority of an older sister: a heavy bag with my father’s Hasselblad. Since then, close looking has been a family habit: from my mother, a curious attention to nature; from my father, planning, art, design, and a gentle discipline that asks images to carry both aesthetics and a story.I chose to be a designer and photographer: I craft visual identities and narratives for people and brands, while also using the camera to gather notes from the places I pass through. The camera is my travel notebook, an archive of impressions to be reworked slowly. I began by experimenting with a small Minolta and later a digital Lumix; today I alternate commissioned work with personal research, always with the idea that every frame is a bridge between memory and landscape.
Over time this double movement has become a creative ecosystem. On one side there is Francesca Meana, the professional who helps others tell their stories with coherence and poetry: photography, creative direction, communication. On the other side there is Pourquoi Pas Lab, the home for works, products, and illustrations born from my relationship with nature: photographic series, prints, and objects that turn memory into everyday experience.
I travel for work and research, convinced that beauty lives in every culture and that curiosity is a muscle to be trained. I photograph by impulse and by profession, seeking balance between design rigor and wonder. I work with natural light and unhurried rhythms, cultivating detail, chromatic harmony, and an approach to editing that leaves room for breath and quiet. Every project, for me, is growth: a practice of attentiveness, kindness, and determination, in search of images that can make us
back to gallery
