2nd place
silver star award
Thomas Morel
norway 
title
BRE Clothing
In my artwork I do not use any photoshop to achieve the results, but this is obviously not the case with this work.
The campaign targeted people between the ages of 13 and 24, so it had to be eye-catching and "hip".
“While I was still at school I created a business plan to persuade the bank manager that photography was my future,” he says. “At the time I had no training, no equipment and no references, just a burning passion. When I reached 18 I got a loan and went and invested in my first Hasselblad, an H3DII-31, and a full complement of broncolor studio lighting.”
Not only was the H3D the perfect camera for stopping action, but it also delivered files packed with awesome quality, allowing the full impact of Thomas’ amazing images to shine through. “I didn’t want to risk shooting a really great image only to be frustrated by poor technical quality,” he says.
Remarkably Thomas captures his shots through the speed of his reactions rather than by relying on a trigger to fire his shutter. He locks up the mirror on his camera and then can expect an almost instantaneous response when he presses the shutter. The ability to see through the lens is lost, but with the Hasselblad on a tripod and focused on the point of interest, it’s just a case of waiting for the moment and being quick enough to react.
The extraordinary portfolio of images Thomas has created is testament to his skill at mastering the difficult art of timing and it’s allowed him to forge a reputation for himself as one of the most original and eye-catching photographers working today.
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entry description
This was the leading campaign for the youth clothing brand BRE by Skogstad over a two year period.In my artwork I do not use any photoshop to achieve the results, but this is obviously not the case with this work.
The campaign targeted people between the ages of 13 and 24, so it had to be eye-catching and "hip".
about the photographer
As a former gymnast, speed and movement and, particularly, the moment that was too rapid for the human eye to see, fascinated him. He determined that this would be the focus of his work, and he concentrated on teaching himself the skills he needed to master high-speed work.“While I was still at school I created a business plan to persuade the bank manager that photography was my future,” he says. “At the time I had no training, no equipment and no references, just a burning passion. When I reached 18 I got a loan and went and invested in my first Hasselblad, an H3DII-31, and a full complement of broncolor studio lighting.”
Not only was the H3D the perfect camera for stopping action, but it also delivered files packed with awesome quality, allowing the full impact of Thomas’ amazing images to shine through. “I didn’t want to risk shooting a really great image only to be frustrated by poor technical quality,” he says.
Remarkably Thomas captures his shots through the speed of his reactions rather than by relying on a trigger to fire his shutter. He locks up the mirror on his camera and then can expect an almost instantaneous response when he presses the shutter. The ability to see through the lens is lost, but with the Hasselblad on a tripod and focused on the point of interest, it’s just a case of waiting for the moment and being quick enough to react.
The extraordinary portfolio of images Thomas has created is testament to his skill at mastering the difficult art of timing and it’s allowed him to forge a reputation for himself as one of the most original and eye-catching photographers working today.
back to gallery
